Monday, January 17, 2011

SEO Services: White Hat and Black Hat

The world knows what White Hat SEO Services are but seldom do people know or feel intrigued to learn about Black Hat SEO Services. SEO India services providers practicing Black Hat SEO Services in India basically take the help of the dark Side of these services to optimize a website. They do it to fetch the client instantaneous results which hamper growth in the longer run and lead to disaster. Black hat practices in search engine optimization are the worst possible practices. They not only sabotage the future of the site but inflict the worst possible indignity on it by having it blacklisted.

Some of the Black Hat features in SEO Services India include the likes of:

1. Invisible Text: This is a malicious practice in the context of search engine optimization. An example of this would be uploading white text on a white background. A slighter version of this which is almost as bad as this would be uploading yellow text on a white background. The colors might not be the same in the latter case, but one cannot presume the search engines to be stupid. They figure out slowly and interpret this as a move to mislead them.

2. Cloaking: This process would imply showing one page to the end user showing up on the site but a different one to the Google Autobots. The Google Autobots are those virtual robots sent by Google to index your pages. The content is grabbed for an analysis at a later stage. This should be avoided, and has been categorically listed as a dark feature in the list of SEO Services in India.

3. Keyword Stuffing: Your pages ought to be very natural. Search engines want them to be that way. SEO India service providers playing smart think they can produce some really optimized content by stuffing the write ups and pages with keywords. The move backfires very badly and lets the website down.

To be continued…

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