How do you define Pay per Click Advertising?

The way a lay man sees it, Pay per Click Advertising is a hyperlink placed at the top, a paid for advertising campaign that at once takes the notice of visitors who click on the link because of sheer intrigue.

To those technical connoisseurs who love defining Pay per Click Management gallantly, it is a strategic concoction of creativity, research and innovation meant to generate sales and help any business venture achieve its professional goals.

To the ones who understand it and use it regularly, it is that blessing for which the heavens cannot be thanked for enough.

Pay per Click Advertising is indeed a simple concept of internet advertising, one that promises a lot of good results. The vendor doing it strategizes hard. The team does a lot of research to search out those keywords that matter most. One out of them is chosen and made an integral part of the link. The link now is placed at the top of the search results page for the world to view.

Pay per Click Management proceeds from there very seamlessly. The link gets clicked on. The visitor drops in directly at the landing page. He gets to see what he badly seeks.

So what is wrong if you call it just a hyperlink? Nothing! In fact the culmination of the entire process is nothing but a hyperlink. This is the best way of defining it and ensuring the common man who launches a business venture understands it.

Technical, simple or creative, definitions do not matter. What matters is you understand the process and use it to your benefit!